Ready-To-Grow Indicator
These five questions can tell you a lot for starters:

 

(Tab to One of the Three responses)
Yes No Partly
Do you know where the company (organization) is going?
Do you know what the company looks like when it gets there?
Do you know what your message means to the people who buy from you?
Do you have a way to tell which opportunities to pursue along the way?
Do you have a way to allocate the resources to get you there?